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  • Aaker, Jennifer Lynn.
     
     Subjects
     
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  • Internet marketing -- Political aspects.
     
  •  
  • Social media -- Political aspects.
     
  •  
  • Internet -- Social aspects.
     
  •  
  • Social entrepreneurship.
     
  •  
  • Social responsibility of business.
     
  •  
  • Social change.
     
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  •  Aaker, Jennifer Lynn.
     
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  •  The dragonfly effect...
     
     
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    The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker and Andy Smith ; with Carlye Adler.
    by Aaker, Jennifer Lynn.
    San Francisco : Jossey-Bass, 2010.
    Subjects
  • Internet marketing -- Political aspects.
  •  
  • Social media -- Political aspects.
  •  
  • Internet -- Social aspects.
  •  
  • Social entrepreneurship.
  •  
  • Social responsibility of business.
  •  
  • Social change.
  • Added Author: 
    Smith, Andy, 1968-
    Adler, Carlye.
    ISBN: 
    9780470614150 :
    0470614153 :
    Bib #: 
    737367
    Description: 
    xxv, 211 p. : ill. ; 22 cm.
    Edition: 
    1st ed.
    Summary: 
    "Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business, but no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change"--Provided by publisher.
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    Copy/Holding information
    LocationCollectionCall No.StatusItem Type 
    St. Cloud Public Library(F) Nonfiction Collection658.872 AakCheck ShelvesBookRequest This Copy
    Waite Park Public Library(F) Nonfiction Collection658.872 AakCheck ShelvesBookRequest This Copy

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