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  • Creative ability in business.
     
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  • Creative thinking.
     
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  • Diffusion of innovations -- Management.
     
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  • Technological innovations -- Management.
     
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  • New products.
     
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    HBR's 10 must reads on innovation.
    Boston, Massachusetts : Harvard Business Review Press, [2013]
    Subjects
  • Creative ability in business.
  •  
  • Creative thinking.
  •  
  • Diffusion of innovations -- Management.
  •  
  • Technological innovations -- Management.
  •  
  • New products.
  • ISBN: 
    9781422189856 (alk. paper)
    1422189856 (alk. paper)
    Bib #: 
    858719
    Description: 
    v, 179 pages : illustrations ; 21 cm.
    Contents: 
    The innovation catalysts / by Roger L. Martin -- Stop the innovation wars / by Vijay Govindarajam and Chris Trimble -- How GE in disrupting itself / by Jeffrey R. Immelt, Vijay Govindarajam and Chris Trimble -- The customer-centered innovation map / by Lance A. Bettencourt and Anthony W. Ulwick -- Is it real? Can we win? Is it worth doing? / by George S. Day -- Six myths of product development / by Stefan Thomke and Donald Reinertsen -- Innovation: the classic traps / by Rosabeth Moss Kanter -- Discovery-driver planning / by Rita Gunther McGrath and Ian C. MacMillan -- The discipline of innovation / by Peter F. Drucker -- Innovation killers / by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih.
    Notes: 
    Includes index.
    Summary: 
    Harvard Business Review's definitive collection of ideas and best practices. "To innovate profitably, you need more than just creatvity."--P. [4] of cover.
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    St. Cloud Public Library(F) Nonfiction Collection658.406 HBRCheck ShelvesBookpbk.Request This Copy

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