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  • Carmichael, Matt.
  • Consumer behavior -- Social aspects.
  • Age.
  • Consumption (Economics)
  • Marketing.
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  •  Carmichael, Matt.
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  •  Buyographics : how d...
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    Buyographics : how demographic and economic changes will reinvent the way marketers reach consumers / Matt Carmichael.
    by Carmichael, Matt.
    New York : Palgrave Macmillan, 2013.
  • Consumer behavior -- Social aspects.
  • Age.
  • Consumption (Economics)
  • Marketing.
  • ISBN: 
    9781137278630 :
    1137278633 :
    Bib #: 
    xiii, 217 pages : illustrations ; 25 cm
    First edition.
    Introduction -- The changing middle class -- How the other 18 percent live -- Home economics -- The buyographics of family -- The majority myth -- The buyographics of city living -- The buyographics of aging -- The buyographics of health care -- The connected consumer -- The car culture crash -- Epilogue -- Appendix 1: Methods and data -- Appendix 2: The millennial disconnect.
    "Ad Age book"--Found on spine and book jacket.
    The "traditional" family--a mother, father, and 2.5 kids in the suburbs--is a thing of the past. The demographics shift has changed target marketing; understanding the demographics can tell you how to reach your buyers in meaningful ways.
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    Copy/Holding information
    LocationCollectionCall No.StatusItem Type 
    Monticello Public Library(F) Nonfiction Collection658.834 CarCheck ShelvesBookRequest This Copy
    Royalton Public Library(F) Nonfiction Collection658.834 CarCheck ShelvesBookRequest This Copy

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