Foley Library closing at 5 pm on Wednesday, June 22 due to Foley Fun Days Parade

Home Page
Home Page
 New Catalog 
 Digital Library 
 My Account 
 Suggest a Title 
BasicSearch by KeywordAlphabetical SearchSearch by NumberAdvancedDatabasesNew, Best & FunHistory
Search:    Refine Search  
> You're searching: Great River Regional Library
Item Information
 More by this author
  • Malone, Chris, 1969-
  • Consumer behavior.
  • Marketing -- Psychological aspects.
     Browse Catalog
      by author:
  •  Malone, Chris, 1969-
      by title:
  •  The human brand : ho...
      Permanent Link
     MARC Display
    The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske.
    by Malone, Chris, 1969-
    San Francisco : Jossey-Bass, [2014]
  • Consumer behavior.
  • Marketing -- Psychological aspects.
  • Added Author: 
    Fiske, Susan T.
    9781118611319 :
    1118611314 :
    Bib #: 
    xii, 196 pages : illustrations ; 24 cm
    First edition.
    Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another. People everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. The social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) are applied to the way we perceive and relate to companies and brands. Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more, evaluating over 45 companies over the course of 10 separate studies.--Excerpted from publisher.
    Add to my list 
    Copy/Holding information
    LocationCollectionCall No.StatusItem Type 
    Delano Public Library(F) Nonfiction Collection658.834 MalCheck ShelvesBookRequest This Copy
    St. Cloud Public Library(F) Nonfiction Collection658.834 MalCheck ShelvesBookRequest This Copy

    Format:HTMLPlain textDelimited
    Email to:

    Serving Benton, Morrison, Sherburne, Stearns, Todd and Wright Counties in central Minnesota
    with locations in Albany, Annandale, Becker, Belgrade, Big Lake, Buffalo, Clearwater, Cokato, Cold Spring, Delano, Eagle Bend, Elk River, Foley, Grey Eagle, Howard Lake, Kimball,
    Little Falls, Long Prairie, Melrose, Monticello, Paynesville, Pierz, Richmond, Rockford, Royalton, St. Cloud, St. Michael, Sauk Centre, Staples, Swanville, Upsala and Waite Park.

    Horizon Information Portal 3.24_7488
    © 2001-2013 SirsiDynix All rights reserved.