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  • Burkus, David, 1983-
     
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  • Creative ability in business.
     
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  • Creative thinking.
     
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  • New products.
     
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  • Technological innovations.
     
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    The myths of creativity : the truth about how innovative companies and people generate great ideas / David Burkus.
    by Burkus, David, 1983-
    San Francisco : Jossey-Bass, [2014]
    Subjects
  • Creative ability in business.
  •  
  • Creative thinking.
  •  
  • New products.
  •  
  • Technological innovations.
  • ISBN: 
    9781118611142 :
    1118611144 :
    Bib #: 
    877756
    Description: 
    vii, 214 pages ; 24 cm
    Edition: 
    First edition.
    Contents: 
    The Creative Mythology -- The Eureka Myth -- The Breed Myth -- The Originality Myth -- The Expert Myth -- The Incentive Myth -- The Lone Creator Myth -- The Brainstorming Myth -- The Cohesive Myth -- The Constraints Myth -- The Mousetrap Myth.
    Summary: 
    How to get past the most common myths about creativity to design truly innovative strategies. When our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.--Excerpted from publisher.
    Also Available: 
    Burkus, David, 1983- Myths of creativity First edition.
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    LocationCollectionCall No.StatusItem Type 
    Clearwater Public Library(F) Nonfiction Collection658.314 BurCheck ShelvesBookRequest This Copy
    St. Cloud Public Library(F) Nonfiction Collection658.314 BurCheck ShelvesBookRequest This Copy

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